ZonePerfect

ZonePerfect was a brand that was fighting on two fronts: Outright Anonymity amongst consumers and a its own brand name’s ghost narrowing it’s brand perception.

In order to bring remedy to both roadblocks, I built a content plan that aimed to increase awareness, while also shining light on the little-to-unknown breadth of the brand’s specialty fitness nutrition offerings.

With an Olympic gold medal winner’s credibility on-board to flesh out content carefully planned to match business goals throughout the year, the message and calendar came together in hopes of breathing new life into the brand.