Pedialyte

The Oral Re-hydration Solution (ORS) market is incredibly tight.

In order to stand out and increase perceived differentiators vs. close in competitors, the Pedialyte team tasked our agency with workshopping new RTB's, new RTB proprietary names and the way we message them.

I put together an internal and external audit of competitive brands, looked at their voice, tone, RTB names, messaging strategies around those RTB's and put together a doc that would help the creative team with brainstorming potential new names.