Pedialyte
Abbott Laboratories
Collegiate Name/Image/Likeness POV & Recommendation
With the inevitability of legislation passing that would allow NCAA athletes to leverage their name/image/likeness for sponsorship deals, I provided the Pedialyte team with a POV on the meaning of the legislation, what athletes would likely be looking for and a corresponding content/messaging plan to capitalize on the impending influx of new influencers that would directly make sense for the brand.
