Strategy is stronger as a creative endeavor.
Stripped down of its mystery and ego, all a strategist does is sell ideas, points-of-view and approaches.
We build creative to sell products and services, so it makes sense to adopt the same mindset when pitching ideas to clients and getting creative teams to buy into a brief.
Write a brief like a computer and you get work that is rigid and calculated.
Take the time to tell a story around a bulletproof people-focused insight and you get something real that appeals to an actual person rather than the collective inferences of your company’s marketers or C-Suite.
Keep scrolling to see how I’ve used some formerly-blank slides to help brands of all sizes over the past decade plus.
Strategy Work
University of California, Los Angeles
Dept. of Psychology: South Korea Depression Study
How do you get someone to talk about mental health when culture, past generations and social norms all tell them to hold it in?
New RTB Development
You know what they say…
”If you can’t beat em, re-name the scientific process and use it as a step-stool up to stand on the shoulders of your competition.”
Small & Medium-Sized Business
AI Insights and Opportunities
AI’s gonna take your job…
Well, maybe not. Or maybe it will. I don’t know.
What’s for sure is that a lot of resource-strapped businesses are pinning big hopes on it.
The Anatomy of a Rate Increase
Two words strike fear in the hearts of utilities across the world.
Rate Increase.
Those same words evoke rage from customers…but just how much and for how long?
Name/Image/Likeness POV
and Content Recommendation
The sports world really wasn’t (and still isn’t) ready for the deluge of freshly-minted and cash-hungry college athletes-turned-brand ambassadors.
I wanted to make sure that, unlike the NCAA, Pedialyte was prepared to capitalize.
Messaging Framework & Content Plan
Sure, it’s brutal when nobody knows who you are.
The silver lining is when nobody expects anything from you, it’s a lot easier to do the unexpected.
Creative Work
Capabilities
&
Offerings
-
Branding
Briefing
Content Plans
Social Media
Insight Development
Messaging Frameworks
Training / Mentoring
Reporting
Pitching / RFP Response -
Audits (Internal, Competitive)
Quantitative
Qualititative
Audience Analysis
Journey Mapping
Persona Building
POV’s
Thought Leadership -
Still Life Photography
Product Photography
Event Photography
Social Photography
Content Development
Strategic Guidance
Community Management -
Channel Strategy
Paid Social Placement Nielsen
Paid Social Dashboard / Analytics
Scarborough
GWI
Media Reporting
Media Plan Auditing
Brand Partners
Tech / SaaS / STEM
Google
Salesforce
Android
Simons Foundation
Healthcare / Pharma / Nutrition CPG
Abbott Laboratories
Aetna
Pedialyte
Pediasure
Similac
Ensure
Glucerna
ZonePerfect
Consumer Goods / Equipment / Utilities
GE Appliances
Caterpillar
LG&E / KU
Restaurant / Hospitality / Travel & Tourism
KFC
Darden
Fazoli’s
Ohio Tourism
Kentucky Tourism
Enough already,
let’s talk.
Do you…
Have a new project coming down the pike…
or
Want to conduct that research you’ve always wanted to do but couldn’t find the time…
or
Have a brief that you REALLY don’t wanna write…
or
Want to bring your team up to speed with strategy training…
or
Need an outside opinion that your colleagues are too close to give…
or
Need to cleanse your palate from the last agency that cost too much and missed the mark
or
Just want to grab coffee and chat?
I’m available as a contract, freelance or full-time strategy solution. Just send me a note :)