Strategy is stronger as a creative endeavor.

Stripped down of its mystery and ego, all a strategist does is sell ideas, points-of-view and approaches.

We build creative to sell products and services, so it makes sense to adopt the same mindset when pitching ideas to clients and getting creative teams to buy into a brief.

Write a brief like a computer and you get work that is rigid and calculated.

Take the time to tell a story around a bulletproof people-focused insight and you get something real that appeals to an actual person rather than the collective inferences of your company’s marketers or C-Suite.

Keep scrolling to see how I’ve used some formerly-blank slides to help brands of all sizes over the past decade plus.

Strategy Work

University of California, Los Angeles

Dept. of Psychology: South Korea Depression Study

How do you get someone to talk about mental health when culture, past generations and social norms all tell them to hold it in?

Pedialyte

New RTB Development

You know what they say…


”If you can’t beat em, re-name the scientific process and use it as a step-stool up to stand on the shoulders of your competition.”

Google

Small & Medium-Sized Business
AI Insights and Opportunities

AI’s gonna take your job…

Well, maybe not. Or maybe it will. I don’t know.

What’s for sure is that a lot of resource-strapped businesses are pinning big hopes on it.

LG&E / KU

The Anatomy of a Rate Increase

Two words strike fear in the hearts of utilities across the world.

Rate Increase.

Those same words evoke rage from customers…but just how much and for how long?

Pedialyte

Name/Image/Likeness POV
and Content Recommendation

The sports world really wasn’t (and still isn’t) ready for the deluge of freshly-minted and cash-hungry college athletes-turned-brand ambassadors.

I wanted to make sure that, unlike the NCAA, Pedialyte was prepared to capitalize.

ZonePerfect

Messaging Framework & Content Plan

Sure, it’s brutal when nobody knows who you are.

The silver lining is when nobody expects anything from you, it’s a lot easier to do the unexpected.

Creative Work

Capabilities
&
Offerings

Brand Partners

Tech / SaaS / STEM

Google
Salesforce
Android
Simons Foundation

Healthcare / Pharma / Nutrition CPG

Abbott Laboratories
Aetna
Pedialyte
Pediasure
Similac
Ensure
Glucerna
ZonePerfect

Consumer Goods / Equipment / Utilities

GE Appliances
Caterpillar
LG&E / KU

Restaurant / Hospitality / Travel & Tourism

KFC
Darden
Fazoli’s
Ohio Tourism
Kentucky Tourism

Enough already,
let’s talk.

Do you…

Have a new project coming down the pike…

or

Want to conduct that research you’ve always wanted to do but couldn’t find the time…

or

Have a brief that you REALLY don’t wanna write…

or

Want to bring your team up to speed with strategy training…

or

Need an outside opinion that your colleagues are too close to give…

or

Need to cleanse your palate from the last agency that cost too much and missed the mark

or

Just want to grab coffee and chat?

I’m available as a contract, freelance or full-time strategy solution. Just send me a note :)